If going to all the trouble to create learning video content, then can it be exploited beyond the curricumlum? The answer is certainly yes, the question is about when this is of benefit and when of diservice. Wendela Wapenaar realised that some of the UoN Vet School's video content would be most useful in the field, and for this YouTube offers the best adaptive streaming in the world. The secondary benefit is opening up these resources to the public and generating a lot of exposure for the school and the university. There are obvious risks of 'giving away' intellectual property, and in this case it has been considered a resounding success.