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Thumbnail for entry Marketing from a consumer’s perspective - Dr Samanthika Gallage, Assistant Professor in Marketing

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Marketing from a consumer’s perspective -…

Marketing from a consumer’s perspective - Dr Samanthika Gallage, Assistant Professor in Marketing

Marketing from a consumer’s perspective - Dr Samanthika Gallage, Assistant Professor in Marketing

We need use very creative methodologies to try and understand vulnerable consumers, or those that do not have a voice, so she uses a bottom-up approach by going to consumers first instead of…

marketing
sustainability
sustainable consumption
nottingham university business school
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